Current Vision: 
In many regions, cultural festivals have served as essential spaces for popular expression, identity celebration, and 
knowledge transmission. However, with the rapid pace of technological advancement and the growing presence of 
artificial intelligence in everyday life, these events face new challenges: competition with digital entertainment, difficulty 
attracting younger audiences, and the need to reinvent themselves without losing authenticity. 
Currently, many traditional festivals suffer from reduced audiences and limited digital reach. On the other hand, there is 
growing interest in hybrid and immersive cultural experiences, both locally and globally. Generative AI (in image, sound, 
text, and experience) can serve as a bridge between the past and the future. 
Partner’s Perspective: 
We believe that artificial intelligence, when used ethically and collaboratively, can help transform local festivals into 
innovative, globally accessible, and engaging experiences for new generations. We want to explore ways to make our 
festival a reference in cultural and technological integration. 
Challenge: 
How can we reinvent a traditional cultural festival using generative artificial intelligence to create a hybrid (local 
and digital), inclusive, interactive, and authentic experience?